China’s tea beverage market has been developing rapidly since the beginning of 1990s, and at the moment, it is in the crucial stage from "quantity" to "quality". With customers’ growing sense of healthy consumption, their demands have gradually shift from simply pursuing a good taste to products with healthy, natural and functional features. As a benchmark enterprise in China's drinking water industry, Nongfu Spring, with its excellent strategic vision, took the lead in launching a new tea drink in 2011, that is Oriental Leaf. This "sugar-free and zero-calorie" tea drink leads the trend of natural, sugar reduction and health in the market, and has been well- received by consumers over the past few years.
The essential feature of Oriental Leaf is that it is a kind of natural and healthy “sugar free tea”, which benfits from the strong technical support of Nongfu Spring, the log6 aseptic production line. It is a production line that Nongfu Spring proud of, which guarantees the "natural and healthy" quality of every bottle of Oriental Leaf. Without any preservatives and flavorings, Oriental Leaf retains the color, aroma and taste of the original tea to the maximum extent. Besides, as the long-time high temperature sterilization gives way to the aseptic production technics, unnecessary chemical changes in the original tea are reduced, and the nutritional retention is improved. Every sip of Oriental Leaf is naturally mellow.
Based on aseptic production, Nongfu Spring solved a bottleneck problem in the tea beverage market, namely the oxidative discoloration of tea drinks. Most tea drinks on the market are packaged in fully non-transparent bottle, one of the reasons is that they are subject to the anti-oxidation challenge, thus have to use the color of the package to "offset" the bad impression caused by the color change of the tea soup. On the contrast, Oriental Leaf bravely adopts transparent packaging, relying on the world’s advanced technology to present the most primitive and natural tea colors to consumers.
The world’s advanced scientific and technological strength of Nongfu Spring enables Oriental Leaf to reach the ceiling of the whole industry. Meanwhile, the high-quality water sources of Nongfu Spring provide a solid foundation of "natural water breeds natural tea", making it stand firm in the market. Over the years, Nongfu Spring has always adhered to the "natural and healthy" philosophy. In order to ensure the continuous supply of high-quality natural water, it has prospectively distributed ten high-quality natural water sources in China. These water sources are all over the country and cover almost the entire territory of China, forming a long-term and sustainable competitive advantage.
As a landmark product in the beverage industry, Oriental Leaf stands for the persistent pursuit of Nongfu Spring to the "nature and health" philosophy, as well as the revolutionary advanced technology. Every product of Nongfu Spring stays true with its original aspiration and stands tall on the market.